Amazon Music Lot Party '26

The architectural constraints of our event space at Amazon Studios in Culver City were atypical. “The Spine” is a very narrow, very tall and extra long breezeway between 2 large office buildings. Unique challenges however, present unique opportunities. In any case, the path through the space would be linear attendee journey. All we had to do was be the guides.

An aerial view of a city at night.
A group of people walking down a street next to tall buildings.
A crowd of people standing around a stage.
A large group of people standing in front of a building.

Concept  + Design

Many of the early concepts were driven by otherworldly devices: molecular biology, interdimensional rifts, inorganic lifeforms (for lack of a better word—space stuff); but then we played our favorite game of... what if we did the opposite of all that?

Instead of adding more visual information, we simplified everything as much as possible. The last concept hit the nail on the head: large sheets would be draped from the tops of the office buildings and washed in the brand blue of Amazon Music. Think of it like a 500x75’ flag. By simplifying the visual field, we built a sandbox of 2D/3D space, light, sound and color.

amazon music lot party concept 3
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amazon music lot party previz conceptA group of people walking down a hallway at night.A couple of mannequins are standing in front of a sign.An amazon music store counter with bottles on it.A room with tables and a sign that says amazon music.A display case with two men's suits on it.An aerial view of an amazon music store at night.amazon music lot party previz

Signage

Throughout the event, we designed and installed a series of beacons along the spine to guide guests to various activations. Each beacon featured a QR code that allowed attendees to scan and save curated Amazon Music editorial playlists.

Laser Harp

We designed an interactive laser harp installation — a MIDI-controlled instrument that let guests select from up to eight synthesizer patches to play in real time.

laser harp in action
amazon music lot party previz render
Mega Saw Patch
Daft Laser Patch
Victory Lap Bass Patch
Obi Arps Patch

Elevator Photo Booth

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A tree in front of a building with the amazon logo on it.
laser harp in action

Photos

A group of people standing around a building at night.
A couple of people that are standing in the dark.
A tattooed man working on a sewing machine.
A display case with a t - shirt on it.
amazon music lazer harp
A couple of men standing on top of a stage.
A crowd of people standing around a stage.
A woman in a gray suit standing in front of a crowd.
A woman in a blue dress and brown coat standing in front of a blue wall
A group of people standing next to each other.
A group of three men standing next to each other.
A man taking a picture with a camera.
A group of people standing in the middle of a street.
A couple of tall buildings sitting next to each other.
A man in a hat is sewing on a sewing machine.
A group of people standing in front of a blue wall.
A person in blue gloves holding a glass with smoke coming out of it.
A woman with long hair wearing headphones and a t - shirt.
A man standing behind a sign that reads amazon music.
A man holding a microphone up in the air.
A woman in a white suit posing for a picture.
A group of three men standing next to each other.
A group of young men standing next to each other.
A couple of men standing next to each other.
A couple of people that are posing for a picture.
A woman holding a dog in her arms.
Two men standing next to each other at a party.
A group of people walking down a street at night.
A reflection of a person in a mirror.
A group of people sitting at a long table.
A person pouring a drink into two glasses.
A dj mixing in front of a crowd of people.
A man wearing headphones and a baseball cap.
A man standing on a stage holding a microphone.
A couple of women standing next to each other.
A woman in a black dress holding a black purse.
A man with tattoos holding up two fingers.
A couple of men standing next to each other.
A couple of men standing next to each other.
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