Amazon Music '24
Lot Party
Jan. 30th 2024
4-7pm
Culver City,
California

A couple of women that are standing in the air.
A poster for a music festival with numbers.
A poster for amazon music grammy party
A black and yellow poster with the words amazon party.A black and yellow poster with the words amazon party.
A crowd of people standing around a building at night.A crowd of people standing around a building at night.

Disco never left. It slapped popular culture in America so hard that we were left with vinyl grooves imprinted on our hearts and minds
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We wanted to pay homage to disco with the Amazon Music '24 Lot Party by transforming their campus into a groovy disco club. Think velvet, gold, mirrors, sheen and lots and lots of disco balls.

A dj in front of a large crowd at a concert.A dj in front of a large crowd at a concert.
A disco ball hanging from the ceiling in a dark room.A disco ball hanging from the ceiling in a dark room.
A woman taking a picture of herself in a mirror.A woman taking a picture of herself in a mirror.
A woman in a bodysuit standing on a stage.A woman in a bodysuit standing on a stage.

Party Boy Ben, Siobahn Bell and Kaytranada himself rocked the club we created all night.

The club we made existed in what we call the "spine" of the Amazon Music Studios campus (formerly the Culver Studios) it's a 500 foot long architectural canyon that we turned into one massive club.

Starting with the entry we created a huge 25 feet tall by 40 feet deep experience lush with disco balls of different sizes hanging from the ceiling and reflected by 20 foot tall mirrors and a reflective floor flanked with long velvet drape.
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Photography of the event was a big desire of Amazon Music so the party had multiple step and repeats for all the official pics of cool celebs and a couple cool photo booths for the rest of us.

A man with headphones on standing in front of a crowd.A man in white shorts and a red and white jacket.
A couple of men standing next to each other.A couple of men standing next to each other.
A crowd of people standing around a building at night.A crowd of people standing around a building at night.
A man standing in front of a sign that says amazon music.A man standing in front of a sign that says amazon music.
A man in white shorts and a red and white jacket.A man in white shorts and a red and white jacket.
A group of three women standing next to each other.A group of three women standing next to each other.
A dj in front of a large crowd of people.A dj in front of a large crowd of people.
Two women posing for a picture in front of a blue backdrop.Two women posing for a picture in front of a blue backdrop.
A woman standing in front of a mirror.A woman standing in front of a mirror.
A bunch of disco balls floating in the air.A bunch of disco balls floating in the air.
A group of people standing under a purple tent.A group of people standing under a purple tent.
A crowd of people standing under a tent at night.A crowd of people standing under a tent at night.
Two men standing next to each other in front of a crowd.Two men standing next to each other in front of a crowd.
A crowd of people standing around a pool at night.A crowd of people standing around a pool at night.
A woman standing in front of a blue curtain.A woman standing in front of a blue curtain.

Both inspired by big materials from the 70s – one was made of glass and mirror creating a mini-infinity room for selfies and the other was made entirely of 70s inspired shag fur for a flashy and comfy group shot.

On top of that we had photographers equipped with polaroid cameras giving guests analog tokens of their experience.
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Another big reason for the party was for AM to show off it's brand new content creation studios, Studio126. This was turned into part of the party where guests got to tour the studios and experience various activations showing off their tech.

The connective tissue of the party was a series of mirrored light towers that canvassed the full length of the spine. They were inspired by the light structures inside Studio 54 designed by Jules Fisher and Paul Morantz.

After a night of food, drinks and dancing, the guests and the party itself scattered into the night like the specular reflections of a disco ball.

A blurry photo of a crowd at a concert.A blurry photo of a crowd at a concert.
Notice at Collection