Sketch,
Transform,
Create

We partnered with AWS to reimagine re:Invent’s OG Doodle Wall into an AI-powered creative experience. The AI Sticker Studio invited attendees to sketch ideas using a touchscreen tablet and watch AI instantly turn each doodle into a polished, stylized sticker.

Across five days, more than 3,000 sketches were transformed into custom stickers. We designed this activation to reflect re:Invent's spirit of playful, communal creation. This wasn't about replacing the human touch; it was about amplifying it. 

Three men posing with smiles and thumbs up at an event, with a colorful cartoon shark labeled 'RAW DATA' on the right.

Powered by AWS technology using vision analysis and generative AI, attendees drew anything—company logos, inside jokes, quirky doodles—and watched their sketches evolve in real time. Each AI-generated sticker was placed into massive 3D scenes built in Unreal Engine and cast onto a 16-foot LED screen, creating a collective canvas of attendee creativity that grew more vibrant by the day.

Collage featuring people exchanging stickers at a counter and holding a 'Yashih's Phoenix' sticker, a digital tablet displaying colorful cartoon graphics, a grid wall of various playful sticker designs, and stylized words 'AI', 'STICKER', and 'Studio'.

Our custom-made app featured 12 different design presets, allowing attendees to stylize and refine their AI-generated sketch—choosing from styles like Japanese kawaii to the wild-style of graffiti.

Using vision analysis and generative models powered by AWS tech, sketches evolved in real time into stylized stickers before being placed onto massive 3D scenes created with Unreal Engine.

The final stop of the experience was the print station, where attendees could take home a physical copy of their sticker creation.

Flowchart showing four steps: Draw with sketch on touchscreen using React App; Style with selecting a style preset using Amazon Bedrock AI Pipeline and other AI processes; Place sticker onto 3D wall using Unreal Engine 5 and WebSocket; Print a physical sticker using Node.js Print Client.
Flowchart showing four steps: Draw with sketch on touchscreen using React App; Style with selecting a style preset using Amazon Bedrock AI Pipeline and other AI processes; Place sticker onto 3D wall using Unreal Engine 5 and WebSocket; Print a physical sticker using Node.js Print Client.

The activation balanced tactile creativity with cutting-edge technology, making AI feel approachable, fun, and genuinely useful. Every attendee left with something they made, enhanced by AI, and celebrated by the community.

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