# Production Club

> Production Club is a Los Angeles–based creative, experiential design and production studio, founded in 2012. It designs and produces immersive live experiences, including creative direction, stage design, show visuals, brand activations and creative technology, for the music, tech, gaming, and sports industries. Clients include AWS, the NFL, Markus “Notch” Persson, Roblox, Skrillex, and The Chainsmokers.

Production Club designs, directs, and produces large-scale live entertainment from A-Z — festivals, sports, private events, and conferences — working from Los Angeles for clients worldwide.

## What we do

- [Capabilities](https://www.production.club/capabilities): full overview of what we design, direct, and produce
- [3D Animation](https://www.production.club/functions/3d-animation)
- [Art Direction](https://www.production.club/functions/art-direction)
- [Art Direction, Branding, and Visuals](https://www.production.club/functions/art-direction-branding-visuals)
- [Corporate Branding](https://www.production.club/functions/corporate-branding)
- [Event Production](https://www.production.club/functions/event-production)
- [Events, Conferences, and Parties](https://www.production.club/functions/events-conferences-parties)
- [Graphic Design](https://www.production.club/functions/graphic-design)
- [Shows, Tours, and Broadcast](https://www.production.club/functions/shows-tours-broadcast)
- [Stage Design](https://www.production.club/functions/stage-design)

## Selected work

- [Generative AI Sticker Studio](https://www.production.club/productions/aws-sticker-studio-2025): Production Club developed the AI Sticker Studio for AWS, inviting attendees to sketch ideas on a touchscreen tablet and watch AI transform each doodle into a polished, stylized sticker.
- [AWS re:Invent 2025](https://www.production.club/productions/aws-re-invent-2025): For the past decade, we've shaped the re:Invent experience and brand implementation: blending emerging tech, AI, motion graphics, and experiential design at scale.
- [SKRILLEX + DYLAN BRADY – N8-46](https://www.production.club/productions/n8-46): A rave from the future. Or is it from the past? We took the culture and distilled it to its base elements at a scale that has yet to be seen at massive warehouse in Los Angeles.
- [The Chainsmokers Midway Block Party](https://www.production.club/productions/the-chainsmokers-midway-block-party): In 2025, Production Club designed and engineered a stage and light show for The Chainsmokers for the Midway Block Party in San Francisco.
- [Super Bowl LIX](https://www.production.club/productions/super-bowl-lix): Production Club designed, produced and directed the Walter Payton Man of the Year award ceremony, the Opening Ceremony concert, the Player Intro experience and the Coin Toss for the NFL's Super Bowl LIX in New Orleans.
- [ZEDD + WEEZER – AWS re:Play 2024](https://www.production.club/productions/aws-re-play-2024): AWS re:Invent's exclusive tech-driven after-party transformed the Las Vegas Festival Grounds into a playground of light, sound, and spectacle for over twenty thousand attendees.
- [Generative AI Cube](https://www.production.club/productions/aws-genai-2024): The Gen AI Cube is an interactive art installation designed for the annual AWS re:Invent conference in Las Vegas. Powered by real-time AI-generated imagery.
- [AWS Sports Forum 2024](https://www.production.club/productions/aws-sports-forum-2024): Sports Forum is a multi-purpose event space offering high energy content that celebrates the intersection between sports and technology.
- [AWS re:Invent 2024](https://www.production.club/productions/re-invent-2024): re:Invent showcases Production Club's remarkable ability to design events that merge the latest tech and AI with motion graphics and experiential design.
- [TRAVIS SCOTT – ComplexCon 2024](https://www.production.club/productions/complexcon-2024): At ComplexCon 2024, we had the opportunity to design three stages that reflected the unique energy of the festival.
- [KAYTRANADA – Amazon Music Lot Party 2024](https://www.production.club/productions/amazon-music-lot-party-2024): For Amazon Music's 2024 Lot Party with KAYTRANADA, Production Club turned the Culver City campus into a groovy disco club — velvet, gold, mirrors, and lots and lots of disco balls.
- [ANDERSON .PAAK + A-TRAK – AWS re:Play 2019](https://www.production.club/productions/amazon-web-services-aws-replay-2019): re:Play 2019 was more than a wrap party for AWS’s re:Invent conference; it was a multi-media experience that pulled from a global community of musicians, lighting designers, 3D artists, culinary gurus and creative visionaries.
- [AWS re:Invent 2019](https://www.production.club/productions/aws-re-invent-2019): Every year in In Las Vegas, AWS holds the largest cloud computing conference in the world, called AWS re:Invent conference. Serving more than 60 thousand attendees and taking over 7 hotels along the strip, it’s spring break for developers with entertainment in the form of training, certification, workshops, educational sessions, builders’ fairs, networking, and keynote speeches.
- [Amazon re:MARS Party](https://www.production.club/productions/amazon-remars-party-2019): The re:MARS conference is the public-facing version of Jeff Bezos’s annual invitation-only MARS conference, where experts discuss the future of Machine Learning, Automation, Robotics and Space (MARS). In keeping with the conference’s theme, Production Club’s after party at the Las Vegas Motor Speedway gave attendees an experience around robots and Ai, like the Furrion Eco-Bionic Robot and Battlebots. Check out the video below to see them in action.
- [SKRILLEX – AWS re:Play 2018](https://www.production.club/productions/amazon-web-services-aws-replay-2018): This closing celebration of Amazon Web Services re:Invent conference in Las Vegas was one of our most ambitious productions to date. It took more than a year of planning and design, and over 36,000 hours of build and strike labor, to create a hybrid blend of music festival and theme park to entertain 25,000 guests. Filling the Las Vegas Festival Grounds with four structures surrounding an outdoor Courtyard, the complex offered food, gaming, and musical entertainment by Skrillex, Mija, Future Islands, and Thievery Corporation–plus harder-to-define diversions like the Ballcano, an enormous inflatable filled with 150,000 balls.
- [DJ SNAKE – AWS re:Play 2017](https://www.production.club/productions/amazon-web-services-aws-re-play-2017): For the closing party of their 2017 re:Invent conference, Amazon Web Services asked for an event that would give 22,000 guests a unique 4-hour entertainment experience rooted in technology. We responded with a theme-park-inspired space offering areas for gaming, eating, and lounging, as well as a complete electronic music mini-festival on site featuring DJ sets by DJ Snake, Team EZY, and Jen Lasher.
- [Amazon Web Services AWS re:Invent 2017](https://www.production.club/productions/amazon-web-services-aws-reinvent-2017): In 2017 Amazon Web Services asked Production Club to re-envision their re:Invent conference and expo in Las Vegas. We developed a brand new strategy from the ground up for the event’s layout, leading to a more efficient use of the space, greater attendee flow, and an upgraded visual experience spanning the website, promotional videos, mobile app, email communication, and the event space itself.
- [Amazon Web Services AWS Sales Kick Off Party vol. II](https://www.production.club/productions/amazon-web-services-aws-sales-kick-off-party): Breaking away from the digital flavor of Amazon Web Services’ re:Invent and re:Play parties, we gave the 2017 AWS Sales Kick Off event a speakeasy environment, rich with analog features, experience, and ambience. We transformed an expo hall at the Sands Convention Center in Las Vegas into a four-room entertainment space complete with dance club, dining hall with custom fabricated chandeliers, pool hall, and a back-alley jazz club featuring a live performance by the Vibrometers.
- [ZEDD – AWS re:Invent / re:Play 2015](https://www.production.club/productions/amazon-web-services-aws-reinvent-replay-2015): For the 2015 edition of the Amazon Web Services re:Play party (AWS re:Play), the event moved to an outdoor location and was scaled up to accommodate over 12,000 attendees from the re:Invent developers conference. The party was divided into four discrete and fully-themed zones (Club, Robot World, Lounge, and Play) that were united by roads, shipping container perimeter, and a central octagon lighting and video installation. The party featured performances by Zedd (including a full deployment of True Colors Tour show) and Team EZY, multi-player custom video game (built by PC), VR drone racing, BattleBots, mini golf, and open bar + food for all
- [BECK + KASKADE – AWS re:Play 2025](https://www.production.club/productions/replay-2025): For AWS re:Play 2025, Production Club turned the Las Vegas Festival Grounds into a kinetic playground of oversized, interactive activations, a UV-lit lattice entry, and a main stage with Emo Nite, Beck, and Kaskade.
- [AWS Sports Forum 2025](https://www.production.club/productions/aws-sports-forum-2025): AWS at re:Invent 2025 — a multi-league Sports Forum spanning the NFL, F1, Bundesliga, NHL and PGA TOUR, with spatial design, interactive AI data installations and bold art direction.
- [Notch's Hellcrest VIII](https://www.production.club/productions/hellcrest-8): Shadow Work — Notch's Hellcrest VIII: a roadhouse-Americana underworld where guests confront their shadow at the Desert Styx.
- [Roblox Developer Conference 2025](https://www.production.club/productions/rdc2025): Some of the OG Roblox devs hit us up to throw a party after RDC25 in San Jose — so we brought their favorite old-school Roblox games to life IRL for one legendary afterparty.
- [KAROL G – NFL São Paulo Halftime](https://www.production.club/productions/nfl-sao-paulo-2025): Production Club returned to Brazil for the 2025 NFL season opening game in São Paulo. Our scope included a pregame drumline performance, on-field player introductions, two national anthems (US by Kamasi Washington and Brazil by Ana Castela), the coin toss, and a halftime show featuring Karol G.
- [Notch's Hellcrest VII](https://www.production.club/productions/notchs-hellcrest-vii): Hellcrest VII, "Toxically Positive": an original dystopian world called Positropolis — deep lore, a 20-minute live play, a VR game, and inhabitants so unsettlingly happy the scare never comes.
- [SKRILLEX + OVERMONO – Notch's Player's Ball](https://www.production.club/productions/notchs-players-ball): Ten years after Notch sold Minecraft, the Player's Ball celebrated the anniversary — a private Dave Chappelle comedy warm-up, then a party with Skrillex and Overmono.
- [ANITTA – NFL São Paulo Halftime](https://www.production.club/productions/nfl-sao-paolo): Production Club designed the Anitta halftime show for the NFL's 2024 season opener in São Paulo — lighting, video, SFX, and custom scenic for 50 dancers and 100+ volunteers.
- [The Notch Party*](https://www.production.club/productions/the-notch-party): The Notch Party*: an invite-only summer 2024 house party
- [ISOKNOCK Coachella](https://www.production.club/productions/isoknock): For ISOKNOCK at Coachella, Production Club designed the ANTI stage — a punk, human-made answer to hyper-digital EDM, with analog lights and raw, handcrafted urban materials.
- [JAMES BLAKE + BONOBO – Notch's Party Monsters](https://www.production.club/productions/notchs-party-monsters): The party of all Coachella pre-parties: Notch's house transformed by raw, hand-painted black-and-white monster illustrations for a night with James Blake and Bonobo.
- [KASKADE – Super Bowl LVIII](https://www.production.club/productions/sblviii): For the first time in history, the Super Bowl landed in Sin City! Our 4th year on The Big Game: Player Warm-up DJ Set, Team Intros, Coin Toss, VLT Reveal, and the Walter Payton Man of the Year Award.
- [MAJOR LAZER – AWS re:Play 2023](https://www.production.club/productions/aws-re-play-2023): re:Play 2023 returned to the Las Vegas Festival Grounds with two stages — Major Lazer, A-Trak, Portugal. The Man — plus dodgeball, RC racers, a labyrinth, and a silent-disco oasis.
- [AWS re:Invent 2023](https://www.production.club/productions/re-invent-2023): "Horizons": Production Club's seventh year art-directing AWS re:Invent — immersive light installations, custom audio, and graphics across six Las Vegas venues for 55,000+ attendees.
- [Notch's Hellcrest VI](https://www.production.club/productions/notchs-hellcrest-vi): After an alien spacecraft crash landed in Beverly Hills, CA, a covert government agency approached Notch for his help in a top secret rescue and salvage operation. The house interior was transformed into Area 1181, a secure research complex with the basement used as a laboratory for breeding the surviving aliens.
- [Notch's Paradise Lost](https://www.production.club/productions/notchs-paradise-lost): Paradise Lost turned Notch's house into a tropical island getaway — a dense jungle habitat, a volcanic grotto dancefloor, and a beach-themed backyard of live plants and handcrafted scenic.
- [MLS All-Star Cup 2023](https://www.production.club/productions/mls-all-star-cup-2023): In 2023, Production Club collaborated with MLS to deliver captivating visuals, an entrancing score, and impressive star-shaped Quasars, transforming the All-Star Cup into an unforgettable immersive experience.
- [SKRILLEX + JAMIE XX – Notch’s .party()](https://www.production.club/productions/notchs-party-2023): For .party() 2023, n8-44 — an abandoned-hangar superclub scooped out of Europe — landed inside the LA Coliseum for one night of Skrillex, Jamie xx, and a constantly morphing automated ceiling.
- [DJ SNAKE – Super Bowl LVII](https://www.production.club/productions/super-bowl-lvii): Production Club worked with the NFL on Super Bowl LVII's Player Intros, the Vince Lombardi Trophy reveal, DJ Snake's opening set, the coin toss, and the Walter Payton Man of the Year award.
- [AWS re:Invent 2022](https://www.production.club/productions/aws-re-invent-2022): Production Club partnered with the AWS Creative Team on re:Invent 2022's creative direction — a look and feel guiding attendees from the first marketing touch to the final session.
- [MARTIN GARRIX + THIEVERY CORPORATION – AWS re:Play 2022](https://www.production.club/productions/aws-re-play-2022): re:Play's 2022 comeback at the Las Vegas Festival Grounds: Martin Garrix and Thievery Corporation on two stages, dodgeball inside a liquid-cooled computer tower, and a giant slide through fog and lasers.

## Company

- Website: https://www.production.club
- Address: 1726 N Spring St #2, Los Angeles, CA 90012, USA
- Legal name: Production Club Inc.
- Founded: February 29, 2012
- Founders: Vivek Srinivasan, Miguel Risueño, Kyle McCarthy, Corey Johnson
- Contact: https://www.production.club/contact
- Careers: https://www.production.club/careers
- Team: https://www.production.club/team
- Instagram: https://www.instagram.com/productionclub/
- X (Twitter): https://twitter.com/productionclub/
- LinkedIn: https://www.linkedin.com/company/productionclub/
- Facebook: https://www.facebook.com/ProductionClub/
- YouTube: https://www.youtube.com/@production_club
- Vimeo: https://vimeo.com/productionclubinc
- Wikidata: https://www.wikidata.org/wiki/Q141609769