.svg)
The Madrid game was part of the NFLs multi-pronged approach to further push American football into the global stage—Production Club was at the spearhead. Our choice of Bizarrap for the halftime show brought a fresh sound to the fanbase while special guest Daddy Yankee provided a familiar face and star quality performance. With these two powerhouses together, the stage was set.
Since the arrangement of Bizarrap’s opening halftime track called for a big band with a full brass section and percussion—a core feature of the production design would include a horizontally elongated stage to highlight their presence. Visuals for Bizarrap branding were made custom by Production Club and featured on the front of the DJ booth as well as the giant flown halo screen and LED ribbons throughout the stadium. As for Daddy Yankee’s appearance, we designed a multi-tiered DJ booth which would allow both Biza and Daddy to be elevated and lowered throughout different parts of the song structure.
.png)
Your Privacy Choices