NFL São Paulo Opening Season Show Design

Halftime show with Anitta

Over 100 volunteers, 50 dancers and 1 of Brazil’s global superstars: Anitta. Production Club designed the halftime show for the start of the NFL’s 2024 season in São Paulo. Lighting, video content, special effects and custom fabricated scenic elements were created to highlight the choreography of Anitta and her dance troupe as they moved through the field.

A football field with some lights on it.
anitta sao paulo half time show halftime performance sao paulo nflA group of people performing on top of a field.anitta 2024 halftime showA woman in a red outfit on a stage.A group of people performing on top of a stage.

The Pregame

A group of football players running onto the field with co2

Leading up to the kickoff, Production Club sourced and wove together a large cast of both US and Brazilian based talents: DJ sets by Carola to get the field warmed up, US national anthem by Zeeba, the Brazilian national anthem by Luisa Sonza, and lastly a cast of all women Brazilian Olympians to officiate the coin toss . The foundation for our player introductions sequence for the Eagles were a series of SFX carts, hand-painted by local São Paulo artist Selon—punctuated by the colors and shapes of the Brazilian flag, these carts framed the players entrance to the field with an array of human energy and CO2.
‍
All talent booking, artist relations and stage management for talent (Anitta, Zeeba, Luisa Sonza and Carola) was handled by Production Club.

A crowd of people standing around a giant box.A group of people standing on top of a field.A man and a woman standing on a soccer field.A group of men standing on top of a field.A group of football players standing on top of a field at sao paulo 2024A man in a football uniform talking to another man.A woman in a black jacket and sunglasses standing at a podium.A dj in front of a large crowd at a concert.A man standing on top of a blue and yellow box.A man holding a drum on a soccer field.A group of people standing next to each other on a field.A group of people standing on top of a field.
An aerial view of a football field with flags.
Notice at Collection