Over 100 volunteers, 50 dancers and 1 of Brazil’s global superstars: Anitta. Production Club designed the halftime show for the start of the NFL’s 2024 season in São Paulo. Lighting, video content, special effects and custom fabricated scenic elements were created to highlight the choreography of Anitta and her dance troupe as they moved through the field.
Leading up to the kickoff, Production Club sourced and wove together a large cast of both US and Brazilian based talents: DJ sets by Carola to get the field warmed up, US national anthem by Zeeba, the Brazilian national anthem by Luisa Sonza, and lastly a cast of all women Brazilian Olympians to officiate the coin toss . The foundation for our player introductions sequence for the Eagles were a series of SFX carts, hand-painted by local São Paulo artist Selon—punctuated by the colors and shapes of the Brazilian flag, these carts framed the players entrance to the field with an array of human energy and CO2.
All talent booking, artist relations and stage management for talent (Anitta, Zeeba, Luisa Sonza and Carola) was handled by Production Club.