AWS re:Play 2023

AWS re:Play 2023 by Production Club

Client: AWS · Disciplines: Events, Conferences, and Parties, Event Production, Corporate Branding, Graphic Design, Stage Design

A production by Production Club, a Los Angeles based creative studio.

2023

Las Vegas

Festival Grounds

Las Vegas Festival Grounds

A group of people standing around a stage at night.

re:Play returns to the Festival Grounds, bridging tech with unforgettable experiences, creating a cinematic night. Two giant music stages featured amazing artists like Major Lazer, A-Trak, King Youngblood, and Portugal. The Man. For a more relaxing experience, we thoughtfully crafted an oasis with an ambient lounge and silent disco among all the excitement. Not to mention all the activities and games to let your inner child run rampant.

ACTIVITIES

RC Racers

Gianter Slide

Labryinth

Button Mash

Table Tennis

Pickleball

Silent Disco

The vibrant, high energy charged activities were the livelihood of re:Play. From classic mainstays like Dodgeball, Button Mash, Table Tennis & Pickleball, to new arenas like RC Racers, inflatable obstacle courses, and House of Mirror style mazes, there’s an opportunity for everyone to compete, shine and form lasting core memories.

ART DIRECTION

IMAG

Sustainability

WOW Moments

Talent Announcements

Sustainability was a driving force behind this year’s design and art direction. Thinking more about our waste and how to consume less, we switched to digital signage and IMAGs in lieu of traditional print on our structure endcaps. This saved 12,000+ sq ft of heavy vinyl material from going to waste!

A large display of pink flowers in front of a dark sky.

A building with a giant screen in front of it.

Two women are sitting in front of a large screen.

By projection mapping our traditionally static endcaps we created larger “screens” that allowed for more immersive experiences and full art takeovers across the festival grounds. We think they might have been some of the largest IMAGs ever.

VIS DEV

Development

re:Invent

Environmental

Signage

Gradients

We created a reinterpretation of this year’s re:Invent design, Horizons, where we deconstructed and reassembled gradient elements using distortions and reflective symmetry, composing a fresh new look for re:Play 2023. This year, we bumped the frequencies all the way up! Taking key gradients from re:Invent art to crush into new shapes and compositions, we’re welcoming a frenzy of elements filled with excitement and edge.

A close up of a piece of paper with a sign on it.

A blue and purple background with the words artist guest check in.

BTS

Load In

Load Out

Pre Pro

Renders

A collage of photos of a variety of events.

Split image showing an empty outdoor concert stage with string lights at dusk on the left, and a nighttime view on the right.

Collage of neon-lit indoor game setups including a button mash reaction game, giant inflatable slide, maze-like seating area, and scenes with people gathered under colorful laser lights.

Two images of an indoor event space with RC Racers signage, colored lighting, and laser light effects.

A large group of people standing on top of a stage.

A group of people standing on top of a stage.

A man standing on a stage with his arms in the air.

A couple of people that are hugging each other.

A crowd of people standing around a stage with red and yellow lights.

A man with dreadlocks standing in front of a microphone.

A group of people standing around a table filled with food.

A man and a woman sitting on a golf cart.

A group of people sitting in chairs in a room.

A woman sitting on top of an office chair.

A man standing on a stage with a guitar.

A young man playing a bass guitar on stage.

A dj in front of a large crowd at a concert.

A man and a woman standing next to each other.

A group of people sitting around a table with laptops.

A group of men standing on top of a stage.

A group of people that are standing in front of a stage.

A couple of men standing on top of a tennis court.

A group of women standing on top of a stage.

A man in a safety vest and a dog on a leash.

A t-shirt that says happy new year on it.

A woman standing in a parking lot next to a building.

A man and a woman standing next to each other on a bike.

A man wearing a hat and a colorful vest.

A couple of men standing next to each other.

A man with a bald head wearing a black shirt.

A woman on a cell phone and a man on a golf cart.

A man with long hair wearing a hat and pulling on a string.

A man wearing a red devil mask and a camera.

A group of people standing next to each other.

A man taking a picture of himself with a camera.

Two men sitting on a couch looking at something.

A man with a mustache and a woman with a green hat.

A man in a yellow jacket holding a can of soda.

A group of people standing around each other.

A man in an orange prison outfit looking out of a window.

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