NFL São Paulo Halftime Show 2025

Production Club returned to Brazil for the 2025 NFL season opening game in São Paulo. Our scope included a pregame drumline performance, on-field player introductions, two national anthems (US by Kamasi Washington and Brazil by Ana Castela), the coin toss, and a halftime show featuring Karol G.

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For halftime, we designed a warm, naturalistic stage to pair with Karol’s musical appeal and personal charm. The island-style risers allowed for maximum range of camera shots for Karol, the dancers and musicians on the field while lighting, visuals and SFX all crafted and performed to accentuate a vibrant medley of KG hits.