Notch's Party Monsters
Notch's Party Monsters by Production Club
Client: Notch · Disciplines: Events, Conferences, and Parties, Art Direction, Graphic Design, Event Production
A production by Production Club, a Los Angeles based creative studio.
While Notch has been working on his latest gaming endeavors at Bitshift Entertainment, Production Club proposed to throw the party of all Coachella pre-parties.This one was dedicated to the brave souls who were willing to storm the Hills of Beverly on a Wednesday night to plant their flag of victory atop its peak—the ride or die Party Monsters.
talentJames Blake, Bonobo, Suga Shay, Starya + Thee Mike B.foodPizza by LaSorted’s, Chocolates by Bon Bon Bon, Mushroom Gummies by PsilophotosMichael Melwani, Ryan Shanahandesign + productionYours Truly
Concept
A raw DIY approach which focuses on content and unification of the space with hand painted illustrations. Black and white only. Do the most with the least.
The flyer was a hint to what the scenic direction would soon become...
All kinds of heartless deviant characters were summoned to pay our respects to the party gods below.
The illustration work was expanded upon to emblazon the furniture, carpets, walls and ceiling of the house.
Content
The party monsters came. The party monsters partied. The party monsters left.
To see all the party photos, visit our dedicated Party Monsters gallery.Those in attendance were gifted with more tangible relics.
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