AWS re:Invent 2024

re:Invent showcases Production Club's remarkable ability to design events that merge the latest tech and AI with motion graphics and experiential design.

Client: AWS · Disciplines: Events, Conferences, and Parties, Art Direction, Graphic Design, Event Production, 3D Animation

A production by Production Club, a Los Angeles based creative studio.

Full Immersion

re:Invent showcases Production Club's remarkable ability to design events that merge the latest tech and AI with motion graphics and experiential design. A full year of planning, nine years in a row, culminates across five venues in Las Vegas with over 55,000 attendees. Year after year, re:Invent is a fully immersive experience.

Animation of people walking across a lit wall

Two people walking across a hallway with animated walls

People walking across a blue animated floor

People walking across an abstract animated floor

Cropped section of art direction signage

Cropped graphic of art direction exploration

People writing on a large collaborative chalkboard

Two men standing next to each other taking a selfie

People in front of a large sign that says welcome to reinvent

A crowd standing in a room with a swag booth

Two women standing next to each other and talking

Two people in blue sweaters standing next to each other

AWS Village

AWS Village is the heart of the Expo, where attendees meet with AWS specialists and learn about their latest technologies and services. The concept for this year's Village design was Frameworks Revealed. This concept builds on the overall intention of AWS and their community, while radiant lighting showcased the sculptural elements and vivid graphics of the space to deliver a sensory oasis within the busy Expo setting.

People walking under a purple square awning

Three people standing next to each other in front of an AWS sign

Executive Summit

A VIP lounge within the main re:Invent venue, Executive Summit provided select attendees with a tailored experience on the 5th floor of the Venetian. Incorporating wood textures, jewel tones, flowing hanging fabrics, and custom-designed Molo walls, Production Club gave this space its own unique palette and point of view designed around the mixed use of the space for everything from keynote addresses to coffee meetups.

People standing in a conference room with blue fabric on the ceiling

People sitting down against a green wall

Room with wooden panel wall and blue and green lighting

People sitting in a large colorful conference room

People sitting down in front of a large screen

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