Super Bowl LVIII

For the first time in history, the Super Bowl landed in Sin City! Our 4th year on The Big Game: Player Warm-up DJ Set, Team Intros, Coin Toss, VLT Reveal, and the Walter Payton Man of the Year Award.

Client: NFL · Disciplines: Events, Conferences, and Parties, Graphic Design, Stage Design, Art Direction, Event Production

A production by Production Club, a Los Angeles based creative studio.

FOR THE FIRST TIME IN HISTORY

FOR THE FIRST TIME IN HISTORY, THE SUPER BOWL LANDED IN SIN CITY! THIS IS OUR 4TH YEAR INVOLVED IN "THE BIG GAME", AND SIMILAR TO PREVIOUS GAMES, WE HANDLED THE PLAYER WARM-UP DJ SET, TEAM INTROS, COIN TOSS, VLT REVEAL, AND THE WALTER PAYTON MAN OF THE YEAR AWARD WITH INNOVATION, VEGAS FLAIR, AND LOTS OF LIGHT BULBS.

ALLEGIANT STADIUM

11 FEB 2024

Player Intros

Inside a large tent with colorful illuminated marquee signs.

Empty stadium seating overlooking two elevated NFL Super Bowl LVIII broadcast desks.

Empty stadium seating with illuminated Super Bowl NFL display tables.

Tunnel-like space filled with glowing yellow rectangular lights.

WITH 3000 LIGHT BULBS IN THE TUNNELS, AND 1100 LIGHT BULBS ON OUR CUSTOM FIELD CARTS, AND MIND-BOGGLING NEON SIGN VISUALS, WE TURNED THE PLAYER ENTRANCE INTO THE VEGAS STRIP.

Kansas City Chiefs fans on a football field waving large team flags during Super Bowl LVIII.

Kansas City Chiefs football players running onto the field through red smoke.

THE TUNNEL WAS UNEXPECTEDLY UTILIZED DURING LIVE INTERVIEWS IN THE GAME COVERAGE

Long corridor with mirrored walls and ceiling filled with warm yellow lights.

Kansas City Chiefs players running onto the field through a smoke-filled entrance.

VIVA SPORT!

Pre Game DJ Kaskade

DJ wearing headphones and a black KASKADE 58 jacket performing in a stadium.

Man wearing a black NFL jersey raising hands over a stadium.

An aerial view of a concert venue with a stage.

DJ performing at a large indoor stadium.

THIS YEAR THE DJ DIDN'T JUST HEAT UP THE PLAYER WARM-UP, BUT ALSO PLAYED BANGERS THROUGHOUT THE GAMEBREAKS.

DJ Kaskade performing at a packed stadium during a football game with smoke effects.

THIS WAS AN NFL FIRST AND REQUIRED AN EPIC STAGE IN THE MOST EPIC LOCATION IN THE STADIUM.

A man on a football field wearing a black Super Bowl jersey, raising his hands.

TO KEEP UP WITH ALL THIS EPICNESS, NO OTHER THAN OUR FRIEND KASKADE WAS THE ONE JOCKEYING THE DECKS.

WPMOTY Award

A group of people standing on top of a football field.

A group of men standing on top of a football field.

A group of men standing next to each other on a field.

Group of people standing on platforms on a football field.

Cam neward was this year's winner of the walter payton man of the year award.

Man in blue suit and white gloves holding the NFL MVP award statue.

the composition and video shots were finessed,
composed,
and executed with their video team.

People near an NFL trophy on a pedestal at a crowded stadium event.

Three people on a football field near an NFL trophy pedestal.

Vince Lombardi Trophy

Black and white image of the Vince Lombardi Trophy surrounded by fog or smoke.

this year's reveal was highly cinematic, and we designed the structure so it is showcases the trophy, from and center, with voluminous amounts fog.

we had a money shot of the trpohy via a camera controlled by zipline, capturing it in all angles.

it also had the stage with
the pregame dj. definitely a
memorable shot for this
year's super bowl.

Shiny silver Vince Lombardi Trophy reflecting a stadium interior with a glass roof and lights.

Black and white image of the Vince Lombardi Trophy displayed inside a stadium with empty seats in the background.

Coin Toss

A group of football players standing on top of a field.

A group of people standing on top of a field.

What an honor to have players from the lahaina luna high school football team to participate in the coin toss this year.

A football player shaking hands with a referee.

they brought the community together after the devastating fires in maui.

it was such an privilege to have them with us this year.

A couple of football players standing on top of a field.

Visuals

A football stadium filled with fans and a red fire extinguisher.

During our player entrance we took over all LED boards in the stadium with animations that turned the whole place into a neon light art gallery.

All layouts and visuals were designed by Lenatokens and animated by Emonee LaRussa, inspired by traditional tattoo art, creating bold and vibrant linework. Absolute dream team!

BTS

A couple of men sitting next to each other.

black and white photo of people in an office

person with a headset on a football field

two men taking a selfie on a football field

A group of football players running on a field.

wide angle lens of people talking on a field

A man with a beard standing next to a woman.

A group of people standing in a hallway.

a man and woman standing next to each other

A large metal container with a lit candle.

A group of women standing on top of a balcony.

A group of men standing next to each other.

A group of people walking through a tunnel.

A group of people standing around at a stadium.

A man holding a football in his right hand.