Super Bowl LVI
Photos by www.nfl.com/
Client: NFL · Disciplines: Events, Conferences, and Parties, Event Production, Stage Design, Graphic Design
A production by Production Club, a Los Angeles based creative studio.
Super Bowl LVI
We had never worked in sports until late 2020 when we teamed with the LA Rams to design their new player intro production. 2 years later and 2 super bowls under our belt, we're stoked to have worked on the home town Super Bowl with the Rams winning.
This time around, we worked on several pre-game elements. For the player warm-ups, we had our legendary friend Zedd heat up the stadium with a custom-designed stage and some custom visuals.
The Walter Payton Man of the Year award holds a special place in our hearts, so we're proud to have produced and coordinated that segment. Congratulations to Andrew Whitworth for being selected as this year's WPMOY.
The visual theme for SB LVI was an eclectic mix of stylized elements depicting Los Angeles in all its glory. To complement the glamour of Hollywood, we dressed up the tunnel with black drapes, team-colored lighting, and strobe lights imitating paparazzi flashes. The team's entrance onto the field was a spectacle, accompanied by eight custom-designed and engineered carts per team. We placed ARRI film lights in between the carts to further emphasize the general theme, with a nod towards the movie industry, which calls LA home. This all was surrounded by custom visuals we created, resembling a supernova that unveiled the teams.
We had the pleasure of working with the legendary Billie Jean King as the honorary captain to commence SB LVI with the coin toss.
Photos by www.nfl.com
Behind the Scenes
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