Super Bowl LVII

On Sunday February 12, 2023 Super Bowl LVII took place at State Farm Stadium in Glendale, Arizona.  Production Club worked directly with the NFL and in coordination with FOX broadcast to create memorable and high-impact moments for the Player Introductions Sequence, the newly debuted Vince Lombardi Trophy moment prior to kick-off, the opening DJ performance by DJ Snake, as well as handling logistics for the celebrity coin toss and Walter Payton Man of the Year segments.

Player Entrance

SBLVII Production Club

The Player Intros featured multiple looks as teams walked through the tunnel to a laser backdrop as their logos and colors washed the full walk. In collaboration with an indigenous Native American artist and native Arizonan, Production Club designed custom scenic field carts complimented by LED visuals, lighting and SFX to create an aesthetic that authentically represented the people and culture of the region.

super bowl lvii eagles player entrance
superbowl lvii cheerleaders

All Access fabricated these custom rolling carts and provided the ribbon lifts for the AFC and NFC intros. In addition, PRG provided both lighting and video components on these carts which also featured  platforms for both the cheerleaders and an exclusive on-field fan experience that put VIP fans just feet away from the players as they paraded onto the field. All SFX  including  CO2, lasers, and a massive rooftop fireworks display was provided by Pyrotecnico.

super bowl player entrance

The Walter Payton NFL Man of the Year

The Walter Payton Man of the Year ceremony honored the most charitable players in the league this season. Surrounded by a lineup of the nominated players from across the league, our mid-field custom stage adorned the annual trophy bearing Payton’s name. Up next at mid-field was the all important coin toss, honoring the Pat Tillman Scholars.

a group of people standing togethera group of people standing on a fieldman of the year award sblvii

Under direction of the NFL, Production Club produced a new pregame ceremony just moments before kickoff, honoring the Vince Lombardi Trophy in the south end zone.This segment featured  former champion and Super Bowl MVP, Doug Williams, as well as legends from both the Chiefs and the Eagles, all culminating with a grand  moment of pyro and fireworks provided once again by Pyrotecnico,  a spectacular way to transition into the kickoff and the start of Super Bowl LVII.

a person holding a trophy

DJ Snake

The pregame opened with the Celebrity DJ performance by DJ Snake, He played a multi-genre set on the custom designed rolling DJ stage on the field, as live camera-filtered looks and SBLVII branded visuals were displayed on the LED screens in the end zone and on the ribbons operated by Production Club’s VJ team throughout the stadium.

DJ Snake played his stadium anthem “Turn Down For What” as the Kansas City Chiefs players took the field for warmups. Then moments later the Philadelphia Eagles were energized by their anthem “Just Wanna Rock” with Lil Uzi Vert in attendance.

DJ snake super bowl LVII

Behind the Scenes

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