ZEDD + WEEZER – AWS re:Play 2024

AWS re:Invent's exclusive tech-driven after-party transformed the Las Vegas Festival Grounds into a playground of light, sound, and spectacle for over twenty thousand attendees.

Client: AWS · Disciplines: Events, Conferences, and Parties, Event Production, Stage Design, Art Direction, Creative Technology, Graphic Design

A production by Production Club, a Los Angeles based creative studio.

re:Play!

AWS re:Invent's exclusive tech-driven after-party again transformed the Las Vegas Festival Grounds into a playground of light, sound, and spectacle. Over twenty thousand attendees were treated to an unforgettable night where technological innovation met pure fun.

Entry Design

For the attendee, the night began with an immersive moment right from the start. A tunnel of 480 columnar lights towered above, all synchronized to a custom audio loop (composed by Adam Johansen) pulsing through the air. As the music and lights danced in unison, eight massive searchlight beams sliced through the sky, announcing re:Play's presence across Las Vegas.

Fluorescent light tubing on ceiling at an event

Interactive gaming zones to show stopping musical performances, every corner of re:Play 2024 offered something jaw dropping. It was a cinematic experience under the desert sky, complete with dazzling lights, non stop activities, incredible live music, and delicious bites to keep the party going into the early hours.

Giantest Slide

Colossal Connect 4

Roller Rink

Ambient Dome

Tic Tac Toe

RC Racers

Guess My Prompt - Our AI Pictionary

People standing in front of a large screen playing Pictionary

A man standing in front of a neon display

Art Direction Art direction process for re:Play 2024

A group of people standing around a large sign at night

A group of people standing in front of a sign

A stage set up for an event with blue and red lights

A group of people standing in front of a stage at re:Play 2024

Gallery

Visit our full gallery HERE.